Mission & Purpose

Empowering small and independent hotels with enterprise-level revenue management insights through real-time market intelligence and dynamic pricing strategies.

Macky Suson

Revenue Management Specialist

Professional Background

HotelTech Experience

Extensive background working across the complete hotel technology ecosystem:

  • Property Management Systems (PMS) - Core hotel operations
  • Channel Manager - Distribution strategy and rate management
  • Booking Engine - Direct booking optimization
  • Guest Management Systems - Customer relationship management
Marketing & Digital Strategy

Comprehensive digital marketing expertise for hospitality:

  • Website Creation - Hotel web presence optimization
  • Google Business Profile - Local search optimization
  • Metasearch - OTA and comparison site strategy
  • SEO & SEM - Search engine marketing
  • Social Media - Brand engagement and direct bookings
  • Revenue Management Systems - Pricing strategy implementation
Current Role: Demand Analyst

Currently working as a Demand Analyst for a leading European Revenue Management System company, specializing in real-time demand analysis and forward-looking pricing strategies for the hospitality industry.

Expertise & Vision

With deep experience across the entire hotel technology ecosystem - from PMS and channel management to digital marketing and revenue optimization - I understand the unique challenges facing small and independent properties in today's competitive market.

My mission is to democratize enterprise-level revenue management insights, making sophisticated demand analysis and dynamic pricing strategies accessible to independent hoteliers who traditionally couldn't access or afford such advanced tools.

Mission & Purpose

Empowering small and independent hotels with enterprise-level revenue management insights

Direct Consultation Approach

Engage directly with hotel managers and owners of small and independent properties to understand their unique pricing challenges and revenue opportunities.

Strategy vs Demand Analysis

Analyze current pricing strategies against real-time market demand to identify untapped revenue potential and optimization opportunities.

Our Revenue Optimization Approach

Advanced demand analysis methodology for independent hotels

Real-Time Demand Analysis Philosophy

Forward-Looking Strategy

Price rooms according to real-time demand with forward-looking data, updated 4 times daily, planned 12 months in advance. No reliance on historical data - pure real-time demand intelligence.

Percentage-Based Analysis

Focus on understanding percentage increases and decreases in demand rather than direct price comparisons, providing strategic advantages in competitive markets.

Competitive Intelligence

Monitor and analyze 20 dynamic-priced hotels in your area, studying their occupancy patterns, pricing behaviors, and market positioning strategies.

Goal-Oriented Optimization

Balance pricing strategies with your specific occupancy goals and rate constraints (minimum rates, maximum rates, best available rates) to maximize revenue potential.

Expected Revenue Growth

19%

Average year-on-year increase

Ready to Optimize Your Revenue Strategy?

Let's discuss how real-time demand analysis can transform your hotel's pricing approach and revenue performance.

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