The winding roads of Siargao Island lead to new revenue opportunities for forward-thinking hoteliers.
🏄 Welcome to Siargao: A Hotbed of Surf and Seasonal Demand
Siargao Island, with General Luna at its heart, has long been a paradise for surfers and sunseekers. But beyond the coconut-lined roads and turquoise waves, a quiet revolution is reshaping how accommodation providers generate revenue: the shift to dynamic pricing.
📈 STR Trends (Aug 2025–Jul 2026)
Based on AirDNA data, General Luna's short-term rental (STR) market is anything but static:
- ADR Range: ₱3,422 – ₱3,832
- Peak Occupancy: March 2026 (86.7%)
- Highest Monthly Revenue: ₱72,558 (March 2026)
- Seasonality Drivers: High demand from Jan–Apr, with consistent compression patterns
These data points confirm strong seasonality and frequent demand surges. Static pricing simply misses revenue potential.
🏨 OTA Listings & Rate Behavior
From Booking.com and RevPAR Genius data:
- Budget properties (₱1,000–₱2,000/night) tend to keep flat pricing
- Mid-tier resorts and villas (₱2,500–₱4,500) show semi-dynamic pricing, with moderate Saturday uplifts
- Premium listings (₱7,000–₱50,000/night) follow fully dynamic pricing strategies, often using Saturday surcharges and peak-weekend compression
Properties like Prana Resort, Siargao Island Villas, and L'Osteria Luxe adapt pricing based on season, occupancy, and likely event triggers.
🔍 What RevPAR Genius Found (ROI Model)
For a 20-room hotel with ₱3,500 ADR and 70% occupancy:
- Optimized Rate: ₱3,609
- Target Occupancy: 85%
- Monthly Uplift: ₱376,129
- Annual Revenue Gain: ₱4.5M
- Revenue Increase: +25.2%
This isn't hypothetical—this is what optimized pricing can unlock in Siargao's evolving market.
💡 What This Means for Hoteliers
Flat pricing is now non-competitive. You're leaving millions on the table.
- 🎯 Dynamic pricing captures both weekday softness and weekend/event spikes
- 📊 STR and OTA data confirm compression patterns that can be forecasted and monetized
- 🌊 Siargao's seasonal waves create predictable revenue opportunities for smart hoteliers
🚀 The Siargao Opportunity
Peak Season Strategy (Jan-Apr)
During Siargao's high season, demand compression creates pricing power:
- Weekend Premium: 40-60% ADR uplift on Fri-Sat
- Event Correlation: Surf competitions and festivals drive 3-5 day rate spikes
- Advanced Booking Patterns: International travelers book 60-90 days ahead
Shoulder Season Optimization (May-Aug)
Smart pricing during quieter months maintains cash flow:
- Occupancy Focus: Competitive rates to maintain 70%+ occupancy
- Package Bundling: Surf lessons, meals, transfers included in pricing
- Local Market Capture: Domestic weekend travelers with shorter booking windows
⚡ Implementation Roadmap for Siargao Properties
Week 1-2: Market Intelligence Setup
- ✅ Monitor 15-20 comparable properties on Booking.com
- ✅ Track AirDNA STR performance data
- ✅ Identify surf competition and festival calendars
- ✅ Establish baseline ADR and occupancy metrics
Week 3-4: Dynamic Pricing Launch
- 🎯 Implement weekend rate premiums (30-50% uplift)
- 📈 Set up event-triggered rate adjustments
- 🌊 Configure seasonal rate calendars
- ⚡ Enable real-time competitor rate monitoring
Month 2-3: Revenue Optimization
- 📊 Analyze booking patterns and lead times
- 🎨 Fine-tune pricing for local vs. international segments
- 💰 Optimize package pricing and upsell opportunities
- 🔄 Refine automated pricing triggers
🏆 Siargao Success Metrics
Target Performance Improvements:
- ADR Growth: 15-25% increase within 3 months
- Occupancy Optimization: Maintain 75%+ year-round
- RevPAR Enhancement: 20-30% improvement during peak season
- Booking Lead Time: Capture advance bookings 90+ days ahead
🏝️ The Siargao Advantage
Unlike saturated destinations, Siargao offers hoteliers a unique opportunity:
- Growing Market: Increasing international recognition without oversaturation
- Predictable Seasonality: Clear patterns that enable strategic pricing
- Premium Positioning: Boutique properties can command higher rates than mass-market destinations
- Event Calendar: Surf competitions create regular demand spikes
🛠 Ready to Adapt?
Whether you're running a beachfront hostel or a luxury villa, the time to shift from static to dynamic pricing is now.
Siargao's evolving tourism landscape rewards properties that can adapt quickly to market conditions. Those still using flat pricing will find themselves increasingly uncompetitive as more sophisticated revenue management becomes the standard.
🚀 Want Your Own Revenue Uplift Model?
Let us run the numbers—free of charge.
Get a customized dynamic pricing analysis for your Siargao property. See exactly how much additional revenue you could capture with optimized rate management.
The surf will always bring travelers to Siargao. The question is whether your pricing strategy will capture the full wave of revenue opportunity.