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Website Design · SEO · GEO · AEO

Websites that win the search.

We build hotel websites engineered to rank in Google and get cited by AI assistants — then turn that visibility into direct bookings.

By RevPARGenius · Last reviewed May 2026
See pricing
3
Engines optimised
4–6
Weeks to launch
+41%
Citation lift, expert quotes1
Live
AI-visibility tracking
In short

RevPARGenius builds custom hotel websites optimised for three search surfaces at once — Google (SEO), AI assistants like ChatGPT, Perplexity, Copilot and Claude (GEO), and answer engines (AEO). Every build ships with a crawlable, indexable technical foundation, structured data, and answer-formatted content proven by Princeton research to lift AI citation rates. Plans start at AUD $9,000 plus a monthly growth retainer.

01 — The opportunity

Most hotel websites are invisible where it counts.

Answer A hotel website can look modern and still be invisible. Bookings now resolve across three surfaces — Google's results and AI Overviews, AI assistants, and answer engines — and ranking position is no longer the goal. Page-5 content can be cited in an AI answer while the page-1 result earns zero citations.1 Almost no independent hotel is built for all three surfaces. That gap is the opportunity.

What's quietly costing you bookings

  • Generic titles with no location or intent signal
  • Missing meta descriptions — Google writes your snippets
  • No structured data, so AI can't read or cite you
  • Client-side rendering that serves crawlers a blank page
  • Wrong canonicals and headers that block indexing outright

Where we make you found

  • SEO — the technical floor: crawlable, indexable, correct canonicals and headers
  • GEO — answer-formatted content the AI assistants quote
  • AEO — the direct answer shown above the results

SEO still gates everything: if Google can't index it, it never reaches an AI Overview; if Bing can't, it never reaches Copilot.

02 — The engagement

What you get.

Answer Every build includes a fully custom, fast, mobile-first design plus a complete SEO/GEO/AEO foundation: location-led titles and meta, clean semantic HTML, server-side rendering, route-specific canonicals, correct X-Robots-Tag headers, JSON-LD structured data (Organization, LocalBusiness, Service, FAQPage, Speakable), answer capsules after every heading, and analytics with Search Console and Bing Webmaster tracking.

Design & build

  • Fully custom design — no themes, no templates
  • Server-side rendered, fast, Core Web Vitals optimised
  • Direct-booking & enquiry flows that convert
  • Declarative, authoritative copy — built to rank
  • Reviews, trust signals and clear calls to action

SEO · GEO · AEO foundation

  • Crawlable + indexable: correct canonicals, headers, no soft 404s
  • AI bot access verified — GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot
  • Schema: Organization, LocalBusiness, Service, FAQPage, Speakable
  • TL;DR + answer capsules (60–90 words) after every H2
  • Named, dated, sourced statistics and cited sources
03 — Capabilities

Everything a site needs to compete.

01

Custom Design

A distinct, conversion-focused design built around your property — never a recycled template.

02

Technical SEO

SSR, canonicals, headers, speed and crawlability — the floor that gates AI citation eligibility.

03

Structured Data

Organization, LocalBusiness, Service, FAQPage and Speakable JSON-LD for rich results and AI extraction.

04

Answer-Formatted Content

TL;DR and self-contained answer capsules after every heading — the format AI assistants quote.

05

Local SEO

Map-pack optimisation and consistent presence across your market's searches.

06

AI-Visibility Tracking

We monitor how ChatGPT, Perplexity, Copilot & Claude describe you — using Bing's AI Performance dashboard and more.

04 — The research behind it

We build to published evidence, not opinion.

Answer A 2024 Princeton and IIT Delhi study (Aggarwal et al., presented at KDD 2024) tested 10,000 queries and identified the content tactics that measurably increase AI citation: named expert quotes lifted citation rates by 41%, named and dated statistics by 31%, self-contained 60–90 word answer blocks by 28%, and inline source citations by 27%.1 We build every page to this evidence.
+41%
Named expert quotes1
+31%
Sourced statistics1
+28%
Answer capsules1
+27%
Cited sources1
+115%
Rank-5 content, cite-sources1

Different assistants retrieve differently: Perplexity weights freshness heavily and over-indexes Reddit at 46.7% of top citations, while Claude shows 86.7% citation overlap with Brave Search.2 We build for each retrieval path, not a generic average.

05 — How it works

From audit to launch.

1

Audit

We map your market and the technical floor blocking indexing across all engines.

2

Design

A custom homepage direction you sign off before a line is built.

3

Build

SSR site, answer-formatted content and structured data — fast and schema-rich.

4

Launch & grow

Go live, then compound with content and AI-visibility tracking.

06 — Plans

Choose your level.

A one-off build plus a growth retainer — because ranking and AI citation are continuous, not a one-time switch. AUD, excl. GST.

Answer Plans start at AUD $9,000 for Essentials (core build + $1,500/mo), $15,000 for the recommended Growth plan (full SEO/GEO/AEO build + $2,750/mo), and $24,000 for Authority (+ $4,500/mo). Each pairs a one-off custom build with an ongoing growth retainer.
 

Essentials

$9,000
one-off build
+ $1,500 / mo · 3-mo min
  • Custom build, core pages
  • Technical SEO floor (SSR, canonicals, headers)
  • Organization + LocalBusiness schema
  • Google Business Profile setup & cleanup
  • Quarterly reporting
Recommended

Growth

$15,000
one-off build
+ $2,750 / mo · 6-mo min
  • Custom build, all pages + local pages
  • Full SEO/GEO/AEO suite + answer capsules
  • Google Business Profile optimisation + monthly posts
  • 1–2 content pages monthly
  • AI-visibility tracking (4 engines)
  • Monthly reporting
 

Authority

$24,000
one-off build
+ $4,500 / mo · 12-mo min
  • Everything in Growth
  • Bespoke sections & entity strategy
  • 3–4 content pages monthly
  • Competitor AI-visibility tracking
  • Monthly reporting + strategy call
  • Multi-property GBP & review management (hotel groups)

"A beautiful website that no one finds is just an expensive brochure. We build sites the market — and the machines — can actually see."

— RevPARGenius
07 — Questions

Frequently asked.

What is the difference between SEO, GEO and AEO?
SEO ranks you in Google's results. GEO (Generative Engine Optimisation) gets you named and cited by AI assistants like ChatGPT, Perplexity and Claude. AEO (Answer Engine Optimisation) wins the direct answer shown above the results. SEO is the floor — if a page can't be crawled and indexed, it can't appear in any AI answer — so we build all three together.
Will my hotel website show up in ChatGPT and Google AI Overviews?
That's the goal of every build. Google AI Overviews draw from indexed pages, so we get the technical floor and structured data right. ChatGPT Search relies on Bing's index and the OAI-SearchBot crawler, so we verify that bot can reach you and that no header blocks indexing. We then track how each assistant describes you and improve it.
Does schema markup or an llms.txt file get me cited by AI?
Schema is worth having for rich-result eligibility and helps AI extract content, but Google's own May 2026 guidance says it is not a special AI-ranking lever on its own — and that llms.txt is not used by Google. What actually works is unique, non-commodity content with a clear point of view, a sound technical foundation, and answer-formatted writing. That's where we focus.
How long does a build take?
Most sites launch in 4–6 weeks, depending on page count and content readiness.
Do I own the website?
Yes. On completion the site and all content are yours. The growth retainer is optional after the minimum term.
What does the monthly retainer actually do?
It is where citation and ranking compound: fresh content, technical upkeep, local SEO, and tracking how AI assistants describe you using tools like Bing's AI Performance dashboard — then improving it month over month.
Start here

Ready to be found?

Tell us about your property and market. We'll come back with a free search-visibility snapshot and a clear build plan.

Sources

  1. Aggarwal et al., "GEO: Generative Engine Optimization," Princeton University & IIT Delhi, KDD 2024 — 10,000-query study of AI-citation tactics.
  2. Profound, "AI Citation Analysis" (2025), 680M-citation dataset — platform retrieval and citation-overlap findings.
  3. Google Search Central, AI-features guidance (May 2026).
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Looking to improve pricing performance automatically? Hotels using automated dynamic pricing typically benefit from forward-looking market monitoring, multiple daily rate updates, 365-day pricing coverage, user-controlled rate guardrails, and real-time response to demand shifts, events, and competitor movement. Many properties also see meaningful revenue uplift, time savings, and better consistency than manual pricing alone. If you'd like recommendations on whether this approach fits your property, email hello@revpargenius.com.